Re-purposed vintage ribbon adorns durable and functional modern accessories to create a freshly re-imagined style for both you and your pet.
Ardmore, PA, May 8, 2013 – Otis & Roo, makers of original and sophisticated accessories for people and pets, announced the launch of a new product line today.
Marketed under the name Otis & Roo Vintage, the new product line consists of high quality functional dog collars and key chains made with authentic vintage ribbon. The concept was inspired by the 1940’s, when manufacturing was focused on war efforts, and haberdashery such as ribbons or buttons were hard to come by.
Fashion became about combining function and style, as people repurposed and refashioned items they had.
Otis & Roo Founder Kate Coffin stated, “We are excited to launch our new Vintage line of products. Otis & Roo stands for combining beauty and function in order to connect you better to your beloved pet. Our designs are for those who want something truly unique, but that work predictably. We created this line because we wanted to combine our love for design and for pets in a fun and fresh way. The idea of re-imagining and re-purposing fashionable haberdashery in the spirit of the 1940’s became the inspiration for making strong and functional dog collars with well-preserved vintage ribbon”.
The story of each ribbon is told in the product packaging. Prices range from $12 to $74, depending upon the size and design.
“By transforming something old into something new, we spark the ability to create a new story: the story of love between you and your pet,” Founder Kate Coffin concludes.
For more information, visit www.otisandroo.com.
About Otis & Roo
Otis & Roo designs and produces handmade charms, key chains, collars, vintage collars, and leashes. Our products are used by dogs, cats and their humans. Many of the pieces are one-of-a-kind, and all of them have a story behind them. We believe that, as the item is used and loved, it takes on its own story that represents the love you share with your own beloved pet. Otis & Roo is based in Ardmore, PA., and Great Durnford, England. We donate a percentage of purchases to animals in need.
Additional images available upon request
Erika Hovland – IOLITE Global Consulting
firstname.lastname@example.org | (215) 315-4115